If I had a dollar for every client who says they tried AI and couldn’t get the results they wanted…

I’d be writing this from my private island.

(I was looking for an island gif but then saw this so how could I not post it??)

Back to reality…

It is mind-blowing the amount of people who come to me and tell me they tried writing their website/funnels/LI posts but “AI just sounds like a robot.”

Even worse than sounding devoid of all human touch, the biggest complaint I get is that “AI isn’t good enough. We need human writer.”

I agree on one of these points. You DO need a human writer. But not to write. To manage and guide.

AI currently IS good enough.

If you know how to use it.

I cannot stress enough (and surely will mention this in many future posts) that if you are a freelancer or service-provider in the marketing domain, mastering AI is the most important thing you need to do in 2025.

The master prompters are going to be the ones who prosper in this new age of AI.

As far as clients, there are definitely many prompting mistakes they make and the AI outputs reflect that.

However, if you are a writer, marketer, or building your personal brand online, you should already be a few steps ahead just from your specialized knowledge alone.

But even the ‘pros’ out there make a major mistake that dwarves their output.

The most amateur of users know to load AI with all of your assets and tell it what you need.

But in doing so, you ignore one crucial factor that makes a enormous difference in deliverables.

What is it?

For starters, you can’t just tell AI what you need.